Irving Penn "Boca de L'Oreal B"
Color - We response to color on many levels. Color can be used simply to describe an object. It can also be used emotional (blue for sadness or spiritually, red for angry), symbolically (associated with a flag's color, corporation logo or sports team) and psychologically. The painting by Phyllis Bramson (left) has intense, complimentary colors that equate to strong conflicting emotions. The other work, by Alphonse Mucha, uses subdued, analogous color to create a very different feeling.
1. Color has a significant impact on visual communication
2. The human brain requires a sense of order or it will reject whatever it sees
• If too many colors are used, the viewer will become visually confused and will reject the image.
• If not enough color is used, boredom results.
3. Color impressions are both quick and long lasting
• Marketing psychologists state
- color accounts for 60% of the acceptance or rejection of what a person sees
- a lasting impression is made within ninety seconds
• Color can sway thinking, change actions, and cause reactions. The colors used for a product, web site, business card, or logo cause powerful reactions
• Decisions about color are a critical factor in success of any visual experience
• Color combinations can attract or distract. The right color combinations can be as important as the individual colors.
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